So, you have been hustling and chasing that perfect client for your business. It has taken hours and hours of research, attention, follow up, and constant communication with this perfect potential client and, finally, they commit to your product and services. YES, VICTORY!!! Right? Admittedly, it does not always take a long arduous process to gain clients and customers, especially when you create and produce a valuable product. The steps following bringing a new client onboard are very important. The work in keeping customers close and happy is actually tougher than signing them in the first place if you don’t know what to do next. Many businesses fail when thinking their job is “over” after that lead becomes a paying customer. Don’t just go through the motions and think you are offering up pristine service because you are, well, you. Never assume that just because they are here now, that they are committing to you for life. Those the most successful at creating a following of raving customers and clients don’t look at it as giving a service at all, they look at this next phase as giving their customer a complete and total experience. This experience is one the customer decides he or she can not live without, remaining loyal and coming back again and again. This is when the real work starts with delivering your product, delighting your customer, and providing more than promised. It doesn’t matter how small or big your business is, you can achieve this level of client care by paying attention, listening, and taking time to cultivate your roster of clients. You deserve VIP Marketing.