The customer is always right. Every effort, from start to finish, is designed to attract or please the customer. Some businesses operate on a foundation of no work being bad work. Specific customers can damage your business from an operational standpoint as well as create problems down the line when it comes to processes and time invested.
A company grows not when they snatch up every available business opportunity, but rather when they make careful choices in selecting client partners to work with. Careful business selection is a trick of the trade primarily used by seasoned business professionals who have learned how to do it the hard way.
The lifeblood of your business is your clientele. It keeps it alive and functioning properly. Keep your business healthy as you would your body. Eliminate toxins. Take care in the choices made on what and who to invite in. Saying no is a skill to be honed and the fear of that two-letter word has to be eliminated for the best interest of the business.
The first step towards perfecting your client base is your marketing. You need expertly targeted marketing in order to keep your business healthy. When your message is delivered to the right people, the less than ideal clients become fewer and fewer. Market with purpose and advertise to spend less time turning away arbitrary business and more time gaining the correct business in the first place. Knowing your ideal customer is the most important measure you can take to keep your business healthy. You deserve good clients. You deserve the right clients. You deserve VIP Marketing.
