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Established in 1981 by James K Morelli Sr. and Tony Morelli, Morelli Heating & Air Conditioning Inc., known as 'THE PROBLEM SOLVERS', is a celebrated mechanical contractor serving the South Carolina Lowcountry with top-notch heating, air conditioning and ventilation services for residential, commercial and industrial clients.
Morelli Heating and Air Conditioning wanted to improve their website traffic.
The business was competing against several local players who had more visibility and had strong local presence.
We started optimizing the whole website for local visibility. It all started with identification of the right set of the keywords. We deeply analyzed competitors to see the opportunities for Morelli Heating and Air Conditioning and followed the best practices of local SEO to improve the organic visibility of the website. We also pushed relevant information on the website to spread awareness in the local market for common challenges customers faces with their HVAC systems.
We started seeing gradual growth in the organic traffic of the website month on month. The website started ranking in the top 10 positions for more service related keywords. The blogs started gaining traction in the organic searches for high volume keywords and many of them started appearing in the featured snippet in Google search results.
If you are a local business owner struggling to grow organic presence of your website? Contact VIP Marketing to get visible growth.
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