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AdCast Episode 28 – Political Advertising Pt.2 with Chad Israel

08 April 2020
AdCast Episode 28 – Political Advertising Pt.2 with Chad Israel

The 2020 Presidential Election is underway and many candidates have hit the gas on their Political Advertising.

One candidate, Tom Steyer made a big impact with his series of political ads that you just couldn’t avoid…


In this episode:

We speak with the man behind the message, Social Media Guru Chad Israel. He’s the former Head of Social Media for Tom Steyer’s campaign run. Chad runs us through all things related to political advertising.

About Chad Israel:

Currently, Chad Israel holds the title of Senior Director/Head of Social Media. He possesses over 15 years of experience managing all kinds of brands. For instance, he’s handled everything from Fortune 500 brands to Millennial and Gen Z influencers. Chad’s managed TV projects, movie studios, and startup brands. He would describe himself as an innovative and data-driven industry leader with a playful personality and highly collaborative nature. Outside of political advertising, some of his passion projects that he has led, developed and launched include:

  • Hertz Corporation – Brought on to lead a massive corporate turn-around effort and launched two rebranding campaigns for Hertz, Dollar and Thrifty. Created an entirely new Social Media Department from the ground up.
  • Won a Shorty Award for Best-In-Class Social Customer Care in 2018. Based on reversing sentiment from 88% Negative to a 30% Positive & 60% Neutral standing.
  • Lead the Crisis Management team and effort to sever relationships with the NRA. The Tweet sent lead to 350m organic impressions driving over $85m in Earned Media with Positive brand sentiment spiking to 97%.
  • Executing cross-functional campaigns and creating a turn-key ability to generate 600m impressions within 24hrs via Omni Social tactics.
  • Established an industry leading Influencer Program resulting in over $75m in Earned Media Value.

Previous Brands: Leading social strategy for Microsoft, Zojirushi, Morinaga, Zone Perfect, Chick-fil-A, Airborne, Rodney Strong, WaveJet, EASports- to name a few.


VIP Marketing is a digital marketing agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves VIP Marketing.

The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? In short, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.


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Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

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