About the Book

How to Be David and Beat Goliath in Your Market

In every market, there’s a Goliath. Big budgets, billboards, endless ads. But history favors David, the one with the sharper strategy. This guide gives you a blueprint to:

Outsmart firms with 10x your budget
Build a marketing presence that actually converts
Use creativity and referrals to grow your practice
Stay consistent without burning out or overspending

What’s Inside?

Your Step-by-Step Guide

This guide outlines five key rules to help your firm outsmart the competition, build an effective marketing presence, and win more cases without draining your budget.

Part 1

Playing Smarter Than the  Big Firms

You don’t need a big budget to make impact. Outsmart big spenders with targeted marketing, compelling content, and original ideas that connect. This part shows how to stand out without overspending.

Relevant Rules: Don't Try to Outspend the Big Players, Don't Be a Copycat

Part 2

Making the Most of What You Already Have

Your best marketing asset might be the clients you've already helped. Discover how to build a referral engine, tap into past relationships, and turn satisfied clients into your most powerful advocates.

Relevant Rules: Focus on Referrals (F.O.R.)

Part 3

Building a Memorable Brand That Lasts

Great marketing doesn’t happen overnight. Learn how to define what makes your firm different while showing up consistently so people remember your name when it matters most.

Relevant Rules: Be Creative - Define What Sets You Apart, Be Consistent

About The Author

Meet Eric Elliott

Eric is the founder of VIP Marketing and the host of the Going Forward podcast. With over a decade of experience helping law firms compete and grow, he’s on a mission to make smart strategy the new standard.

“You don’t need a million-dollar budget. You need a million-dollar strategy.”

A Free Guide to How Small Firms Can Win Big

How to Be David and Beat Goliath in Your Market

Built for Law Firms That Want to Win