A Free Guide to How Small Firms Can Win Big
You don’t need to outspend big-budget law firms, you just need a smarter game plan. This free guide shows you how to stand out, get noticed, and bring in more of the right clients.
How to Be David and Beat Goliath in Your Market
In every market, there’s a Goliath. Big budgets, billboards, endless ads. But history favors David, the one with the sharper strategy. This guide gives you a blueprint to:
- Outsmart firms with 10x your budget
- Build a marketing presence that actually converts
- Use creativity and referrals to grow your practice
- Stay consistent without burning out or overspending

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Built for Law Firms That Want to Win
This guide reveals five powerful strategies to help your firm stand out and win. This isn’t generic advice. It’s a proven strategy built by legal marketing experts who help firms win every day, without wasting a dollar.
Your Step-by-Step Guide
This guide outlines five key rules to help your firm outsmart the competition, build an effective marketing presence, and win more cases without draining your budget.
Playing Smarter Than the Big Firms
You don’t need a big budget to make impact. Outsmart big spenders with targeted marketing, compelling content, and original ideas that connect. This part shows how to stand out without overspending.
Making the Most of What You Already Have
Your best marketing asset might be the clients you've already helped. Discover how to build a referral engine, tap into past relationships, and turn satisfied clients into your most powerful advocates.
Building a Memorable Brand That Lasts
Great marketing doesn’t happen overnight. Learn how to define what makes your firm different while showing up consistently so people remember your name when it matters most.
Meet Eric Elliott
Eric is the founder of VIP Marketing and the host of the Going Forward podcast. With over a decade of experience helping law firms compete and grow, he’s on a mission to make smart strategy the new standard.

Ready to Win Smarter?
Whether you’re just starting out or ready to reposition your practice, this guide will give you the clarity, confidence, and strategy to move forward. Join thousands of readers on the path to mastering focus!