We are Going Gold this September. Join us in standing with families across the Carolinas and raising awareness for childhood cancer. [Click Here to Know More]
We are Going Gold this September. Join us in standing with families across the Carolinas and raising awareness for childhood cancer. [Click Here to Know More]
We are Going Gold this September. Join us in standing with families across the Carolinas and raising awareness for childhood cancer. [Click Here to Know More]
We are Going Gold this September. Join us in standing with families across the Carolinas and raising awareness for childhood cancer. [Click Here to Know More]
We are Going Gold this September. Join us in standing with families across the Carolinas and raising awareness for childhood cancer. [Click Here to Know More]
We are Going Gold this September. Join us in standing with families across the Carolinas and raising awareness for childhood cancer. [Click Here to Know More]
We are Going Gold this September. Join us in standing with families across the Carolinas and raising awareness for childhood cancer. [Click Here to Know More]
We are Going Gold this September. Join us in standing with families across the Carolinas and raising awareness for childhood cancer. [Click Here to Know More]
We are Going Gold this September. Join us in standing with families across the Carolinas and raising awareness for childhood cancer. [Click Here to Know More]
We are Going Gold this September. Join us in standing with families across the Carolinas and raising awareness for childhood cancer. [Click Here to Know More]
By Eric Elliott • November 5, 2026
In-House Marketer vs. Agency vs. Fractional CMO for Law Firms
As you plan your law firm's marketing budget for 2027, you will likely face an important question: Should you build an in-house marketing team, hire an agency, or bring in a fractional Chief Marketing...
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The Biggest CTV and OTT Advertising Mistakes Lawyers Make
By Eric Elliott •
March 11th, 2026
TV Advertising
Television advertising has moved beyond traditional broadcast. Today, potential clients are watching content on Connecte
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How Personal Injury Lawyers Use TV Advertising
By Eric Elliott •
March 9th, 2026
TV Advertising
Personal injury law is one of the most competitive areas of legal marketing. In many cities across the United States, mu
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What Is Marketing Attribution? Why Every Law Firm Needs It
By Eric Elliott •
February 26th, 2026
Lawyer Marketing
Key Takeaways Track the entire client journey: Measure the path from first marketing interaction to signed case. Connect
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Reviews for Personal Injury Lawyers: The Growth Playbook
By Eric Elliott •
February 20th, 2026
Lawyer Marketing
The Truth Most Personal Injury Lawyers Don’t Want to Admit You are not losing cases to better lawyers. You are losing th
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The Modern Marketing Playbook for Criminal Defense Attorneys
By Eric Elliott •
February 3rd, 2026
Lawyer Marketing
Key Takeaways Effective marketing starts by clearly defining your ideal audience and addressing their specific concerns
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The 3% Problem: Why Your Law Firm’s AI Intake is Failing Your Best Cases
By Eric Elliott •
January 29th, 2026
Lawyer Marketing
This isn't a post about "leveraging synergies" or "scaling solutions." It’s about the phone call that determines whether
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In-House Marketer vs. Agency vs. Fractional CMO for Law Firms
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Testimonials and Case Results: How Law Firm Advertising Can Cross the Ethics Line
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Google Is Testing a New Google Business Profile Dashboard. What Law Firms Should Know
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Your Law Firm Acquired Another Firm. Does Your Website Show It?
By Eric Elliott •
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