By Eric Elliott • August 5, 2026
YouTube for Lawyers: The Compounding Channel Most Firms Ignore
Key Takeaways Paid ads are rented, video is owned. Legal now has the highest cost per click of any industry at $9.87, and it climbs every year. A video you film once keeps answering that same question...
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The Citation Revolution: How AI Search is Rewriting the Rules for Law Firm Marketing
By Eric Elliott •
May 28th, 2025
For law firm owners, the digital marketing landscape is undergoing a seismic shift, driven by the rapid advancements in
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How Important Is Mobile Speed For Your Website? Is Your Law Firm's Website A Speed Demon or A Sluggish Snail?
By Eric Elliott •
May 23rd, 2025
Hey there, fellow legal professionals! As law firm owners, managing partners, or marketing directors, you constantly str
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How to Lower Cost per Case with Legal Marketing
By Eric Elliott •
May 20th, 2025
If you’re a law firm owner or managing partner, I want to ask you something upfront, do you know your actual cost per ca
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Law Firm Case Calculator | Know Your Numbers, Grow Your Practice
By Eric Elliott •
May 20th, 2025
Want to Grow Your Law Firm? Start by Knowing Your Numbers If you're running a law firm and trying to grow it, there's on
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Setting Goals for Lawyers to Achieve Long Term Law Firm Success
By Eric Elliott •
May 16th, 2025
There’s a common denominator among successful law firms that continue to grow, evolve, and outperform their competitors:
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Should Your Law Firm Bid on Competitor Names?
By Eric Elliott •
May 13th, 2025
PPC
Let me get right to it, because this comes up more often than it should. Law firms ask me all the time: “Eric, is it sma
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YouTube for Lawyers: The Compounding Channel Most Firms Ignore
By Eric Elliott •
August 5th, 2026
9 Branding Signals That Make Injury Victims Trust Your Firm in Under a Minute
By Eric Elliott •
August 5th, 2026
Building Real Trust with Legal Clients: A Practical Guide for Modern Law Practices
By Eric Elliott •
July 21st, 2026
How to Reduce Wasted Law Firm Ad Spend
By Eric Elliott •
July 21st, 2026