By Eric Elliott • August 13, 2026
Your Referrals Are Googling You Anyway
Key Takeaways Even well-established firms lose credibility when their site looks stalled, because reputation and web presence get judged together, not separately. A referral doesn't guarantee a client...
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Setting Goals for Lawyers to Achieve Long Term Law Firm Success
By Eric Elliott •
May 16th, 2025
There’s a common denominator among successful law firms that continue to grow, evolve, and outperform their competitors:
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Should Your Law Firm Bid on Competitor Names?
By Eric Elliott •
May 13th, 2025
PPC
Let me get right to it, because this comes up more often than it should. Law firms ask me all the time: “Eric, is it sma
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Best Law Firm Logos: Smart Design That Builds Trust
By Eric Elliott •
May 6th, 2025
Branding & Identity
A strong law firm logo does more than sit on a letterhead. It makes a firm look professional, reliable, and ready. It sh
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Marketing for Solo Lawyer - Fix What’s Holding Your Practice Back
By Eric Elliott •
May 2nd, 2025
Solo attorneys have it tough. You run the practice, do the legal work, handle intake, manage deadlines, and try to grow
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Chatbots vs. Search Engines: What the Traffic War Means for Law Firm Marketing
By Eric Elliott •
April 25th, 2025
The marketing world is shifting fast. And if you're a law firm owner who relies on SEO and paid ads to generate leads, y
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The Ultimate Guide to Local SEO for Law Firms
By Eric Elliott •
April 24th, 2025
SEO
Discover the key strategies and techniques to enhance the local SEO visibility of your law firm and attract more potenti
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Your Referrals Are Googling You Anyway
By Eric Elliott •
August 13th, 2026
The Google Local Services Ads Dashboard Is Going Away: What Actually Changes for Your Law Firm
By Eric Elliott •
August 13th, 2026
YouTube for Lawyers: The Compounding Channel Most Firms Ignore
By Eric Elliott •
August 5th, 2026
9 Branding Signals That Make Injury Victims Trust Your Firm in Under a Minute
By Eric Elliott •
August 5th, 2026