By Eric Elliott • July 9, 2026
The True Cost of Personal Injury Leads: A Law Firm’s Guide to Marketing ROI
One of the first questions nearly every personal injury law firm asks before investing in a growth strategy is straightforward: "How much do personal injury leads cost?" If you ask ten different marke...
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Authenticity in your Advertising
By Eric Elliott •
April 16th, 2020
The world is quickly learning some valuable truths during the COVID-19 pandemic. Social norms are changing, as well as i
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Ad Cast Episode 29 – w/ Harlan Schillinger
By Eric Elliott •
April 15th, 2020
The AdCast Podcast · The AdCast Podcast - Marketing during times of crisis In this episode: Since beginning his legal ad
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AdCast Episode 28 – Political Advertising Pt.2 with Chad Israel
By Eric Elliott •
April 8th, 2020
The 2020 Presidential Election is underway and many candidates have hit the gas on their Political Advertising. One cand
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Using the CARES ACT Stimulus Package for Your Business
By Eric Elliott •
April 6th, 2020
As Chief Inspiration Officer I want to give a shout-out to all small business owners, their suppliers, their customers,
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React, Don’t Bolt. Brace Yourself for Pent-up Demand after COVID-19
By Eric Elliott •
April 1st, 2020
Since coronavirus was declared a global pandemic, stay at home and shelter in place campaigns is the new norm – in a mov
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Marketing Gimmicks to Avoid
By Eric Elliott •
March 31st, 2020
People are getting increasingly more tired of being directly sold to. Gone are the days where the man in a shiny suit an
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