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Eric Elliott

AI Is Part of Our Future - Are You Ready to Adapt?

Home  / VIP Blog  /   AI Is Part of Our Future - Are You Ready to Adapt?
May 03,2023 / marketing ageny, digital advertising agency, seo agency, ppc agency, ChatGPT, branding agency, AI

As we move towards a world where technology is rapidly advancing, companies need to recognize the importance of Artificial Intelligence (AI) in shaping the future. AI has come a long way, and it is no longer limited to chatbots or simple automation tools, but it plays a vital role in a wide variety of technologies and industries.


From algorithm creation, online search, and robotics to machine learning and predictive analytics, AI has become essential in our everyday lives. Businesses that fail to capitalize on this technology risk falling behind their competitors and being left in the past. Therefore, learning about and adapting to AI technology is not an option but necessary.


The question is: are you ready to embrace AI?


We are witnessing companies adapting to AI as a priority in their business and operations. There are several reasons why companies should consider integrating AI into their business. Companies are making the changes for cost savings to reduce the number of vendors they may use. AI can help increase efficiency by maximizing your time and getting more done. Al can also help automate your workflow, remove human error, improve processes, and help with your decision-making. 


Recently I was invited to speak at this year's Dig South Tech Summit in Charleston, SC, and every conversation was about AI or around Chatgpt. Chatgpt is the most popular form of AI, but AI goes beyond this new phenomenon. AI or machine learning has been around for years, but now more than ever, AI is the topic of discussion.


While I love technology and tools like Chatgpt, there can also be a negative side to it. The intention of creating the tools is to do good, but we have seen where companies are entirely reliant upon AI and machine learning. Some companies have reduced their workforce and used the tools to replace employees, while others have used them to supplement inefficiencies.


AI lacks the human element and the ability to show empathy, which is a growing concern. And the question is how much AI we need. In early April, Elon Musk and other big names in tech called for a pause on AI training for six months. The request for a pause on AI came just two weeks after OpenAI, the creators of ChatGPT, announced GPT-4, a more powerful version of their sensational tool ChatGPT.


Adapting to AI technology requires a change in mindset for businesses. Companies should prioritize educating their employees, investing in AI technology, and partnering with experts to realize this technology's potential fully. Doing so is a huge benefit. 


AI technology is not a fad; the genie is out of the bottle, and AI and machine learning are here to stay. Things will not go back to how they were, but we must adapt to how they will be. Are you and your company ready for the future, and are you ready to adapt? 

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