By Eric Elliott • June 10, 2026
What Is an MSO for Law Firms? A Complete Guide to Management Services Organizations
If you run a personal injury firm, you already know the squeeze. Marketing costs climb every year. The technology you need to compete keeps getting more complicated. Good people are hard to find and h...
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5 KPIs to Prove Your New Law Firm Website Isn't Just a Pretty Face
By Eric Elliott •
January 27th, 2025
Web Design
You've just launched your sparkling new law firm website. Congratulations! But now the real work begins. You need to ens
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UX vs. UI vs. Web Design: Why All Three Matter for Your Law Firm Website
By Eric Elliott •
January 22nd, 2025
Web Design
Your law firm’s website is far more than a place for your contact information—it’s often the first interaction potential
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Honoring MLK’s Dream: Embracing Equality, Empowerment, and Opportunity at VIP Marketing
By Eric Elliott •
January 14th, 2025
As we approach Martin Luther King Jr. Day, it’s a time to reflect on the profound impact Dr. King had on the pursuit of
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Building a Law Firm with Heart: Lessons from Harlan Schillinger
By Eric Elliott •
December 19th, 2024
Lawyer Marketing
At the core of every successful law firm lies a foundational truth: putting people first. This principle has guided many
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How VIP Marketing Helped Pape Law Firm Find Its Brand Voice
By Eric Elliott •
December 3rd, 2024
Branding & Identity
When Pape Law Firm approached VIP Marketing, their vision was clear: they wanted a brand that reflected their unwavering
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Shattering Stereotypes: Thriving as a Personal Injury Lawyer
By Eric Elliott •
December 3rd, 2024
Lawyer Marketing
Personal injury law firms operate in a highly competitive and often misunderstood field. While the promise of helping in
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What Is an MSO for Law Firms? A Complete Guide to Management Services Organizations
By Eric Elliott •
June 10th, 2026
Winning the Zero-Click Search: The Blueprint for Law Firm AI Visibility
By Eric Elliott •
June 4th, 2026
The Questions Every Law Firm Owner Should Ask a Marketing Agency (Before It's Too Late)
By Eric Elliott •
June 4th, 2026
Why 5-Star Reviews Are No Longer Enough for Law Firms
By Eric Elliott •
May 26th, 2026