By Eric Elliott • June 10, 2026
What Is an MSO for Law Firms? A Complete Guide to Management Services Organizations
If you run a personal injury firm, you already know the squeeze. Marketing costs climb every year. The technology you need to compete keeps getting more complicated. Good people are hard to find and h...
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The Power of Culture in Law Firms: Lessons from the Thumbs Up Guys
By Eric Elliott •
December 2nd, 2024
Lawyer Marketing
The Power of Culture in Law Firms: Lessons from the Thumbs Up Guys A strong culture can make or break a business, and fo
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Putting People First: How to Build a Thriving Law Firm Culture
By Eric Elliott •
November 27th, 2024
Lawyer Marketing
Law firm marketing has become a billion-dollar advertising vehicle. With new firms opening daily, it can be difficult fo
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Marketing For Estate Planning Lawyers: A Comprehensive Guide
By Eric Elliott •
November 26th, 2024
Lawyer Marketing
Estate planning is a specialized area of law that deals with sensitive and often complex matters, making marketing parti
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Two Awards, One Purpose: Advancing Law Firm Marketing with VIP Marketing
By Eric Elliott •
November 19th, 2024
Branding & Identity
We’re excited to announce a monumental achievement for VIP Marketing —two incredible wins at the American Marketing Asso
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How to Advertise Your Legal Practice in South Carolina While Staying Ethical
By Eric Elliott •
November 15th, 2024
While the internet and social media have made it easier than ever for lawyers to reach potential clients, they have also
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Marketing for Employment Lawyers: Targeting the Right Audience for Maximum Impact
By Eric Elliott •
November 6th, 2024
Lawyer Marketing
If you're an employment lawyer, you already know how critical it is to connect with the right clients—but how do you mak
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What Is an MSO for Law Firms? A Complete Guide to Management Services Organizations
By Eric Elliott •
June 10th, 2026
Winning the Zero-Click Search: The Blueprint for Law Firm AI Visibility
By Eric Elliott •
June 4th, 2026
The Questions Every Law Firm Owner Should Ask a Marketing Agency (Before It's Too Late)
By Eric Elliott •
June 4th, 2026
Why 5-Star Reviews Are No Longer Enough for Law Firms
By Eric Elliott •
May 26th, 2026