By Eric Elliott • August 13, 2026
Your Referrals Are Googling You Anyway
Key Takeaways Even well-established firms lose credibility when their site looks stalled, because reputation and web presence get judged together, not separately. A referral doesn't guarantee a client...
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5 KPIs to Prove Your New Law Firm Website Isn't Just a Pretty Face
By Eric Elliott •
January 27th, 2025
Web Design
You've just launched your sparkling new law firm website. Congratulations! But now the real work begins. You need to ens
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UX vs. UI vs. Web Design: Why All Three Matter for Your Law Firm Website
By Eric Elliott •
January 22nd, 2025
Web Design
Your law firm’s website is far more than a place for your contact information—it’s often the first interaction potential
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Honoring MLK’s Dream: Embracing Equality, Empowerment, and Opportunity at VIP Marketing
By Eric Elliott •
January 14th, 2025
As we approach Martin Luther King Jr. Day, it’s a time to reflect on the profound impact Dr. King had on the pursuit of
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Building a Law Firm with Heart: Lessons from Harlan Schillinger
By Eric Elliott •
December 19th, 2024
Lawyer Marketing
At the core of every successful law firm lies a foundational truth: putting people first. This principle has guided many
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How VIP Marketing Helped Pape Law Firm Find Its Brand Voice
By Eric Elliott •
December 3rd, 2024
Branding & Identity
When Pape Law Firm approached VIP Marketing, their vision was clear: they wanted a brand that reflected their unwavering
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Shattering Stereotypes: Thriving as a Personal Injury Lawyer
By Eric Elliott •
December 3rd, 2024
Lawyer Marketing
Personal injury law firms operate in a highly competitive and often misunderstood field. While the promise of helping in
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Your Referrals Are Googling You Anyway
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