By Eric Elliott • August 13, 2026
Your Referrals Are Googling You Anyway
Key Takeaways Even well-established firms lose credibility when their site looks stalled, because reputation and web presence get judged together, not separately. A referral doesn't guarantee a client...
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The Power of Culture in Law Firms: Lessons from the Thumbs Up Guys
By Eric Elliott •
December 2nd, 2024
Lawyer Marketing
The Power of Culture in Law Firms: Lessons from the Thumbs Up Guys A strong culture can make or break a business, and fo
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Putting People First: How to Build a Thriving Law Firm Culture
By Eric Elliott •
November 27th, 2024
Lawyer Marketing
Law firm marketing has become a billion-dollar advertising vehicle. With new firms opening daily, it can be difficult fo
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Marketing For Estate Planning Lawyers: A Comprehensive Guide
By Eric Elliott •
November 26th, 2024
Lawyer Marketing
Estate planning is a specialized area of law that deals with sensitive and often complex matters, making marketing parti
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Two Awards, One Purpose: Advancing Law Firm Marketing with VIP Marketing
By Eric Elliott •
November 19th, 2024
Branding & Identity
We’re excited to announce a monumental achievement for VIP Marketing —two incredible wins at the American Marketing Asso
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How to Advertise Your Legal Practice in South Carolina While Staying Ethical
By Eric Elliott •
November 15th, 2024
While the internet and social media have made it easier than ever for lawyers to reach potential clients, they have also
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Marketing for Employment Lawyers: Targeting the Right Audience for Maximum Impact
By Eric Elliott •
November 6th, 2024
Lawyer Marketing
If you're an employment lawyer, you already know how critical it is to connect with the right clients, but how do you ma
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Your Referrals Are Googling You Anyway
By Eric Elliott •
August 13th, 2026
The Google Local Services Ads Dashboard Is Going Away: What Actually Changes for Your Law Firm
By Eric Elliott •
August 13th, 2026
YouTube for Lawyers: The Compounding Channel Most Firms Ignore
By Eric Elliott •
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9 Branding Signals That Make Injury Victims Trust Your Firm in Under a Minute
By Eric Elliott •
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