Marketing & advertising expert, Eric Elliott, addresses business owners and asks, do you know what success looks like for your business? Watch to find out more!
In the world of marketing, there's a saying that encapsulates the importance of being prepared: "Prior Planning Prevents Poor Performance." This nugget of wisdom, shared by an experienced marketer, might be simple, but its implications are profound and far-reaching.
Before you begin to pour your hard-earned dollars into any marketing campaign, it's crucial to have a clear understanding of what success looks like for your business. But how do you determine this? And once you do, how can you ensure that your marketing efforts are on track to achieve it?
Measure Your Success
The first step to determining what success looks like is setting up proper measurements. This means establishing metrics that will allow you to accurately track the return on investment (ROI) of your marketing efforts.
Whether you're investing in television ads, radio spots, or newspaper ads, it's vital to have these metrics in place. They will enable you to track precisely what results from your marketing efforts are yielding.
Without these measurements, you'll be flying blind, with no real way of knowing whether your marketing strategies are effective or a waste of resources.
Avoid The Blame Game
A lack of planning and measurement often leads to a frustrating situation at the end of the month. Many businesses find themselves playing the blame game, pointing fingers at different aspects of their marketing strategy without truly understanding where they went wrong.
But with proper planning and measurement, you can avoid this situation entirely. You'll have a clear idea of which marketing tactics are working and which ones aren't. This clarity allows you to make informed decisions about where to allocate your resources and how to adjust your strategy moving forward.
If you are looking for an agency that helps you set the right marketing goals, contact VIP Marketing.