★We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing.★We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing.★We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing.★We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing.★We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing.★We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing.★We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing.★We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing.★We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing.★We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing.
MAY 22, 2019
Episode 2 – Advertising, the why and how (with Kari McKinnis)
The AdCast Podcast · The AdCast Podcast - Advertising, the why and how (with Kari McKinnis) Welcome to episode 2 of the ...
Eric Elliot
LEGAL MARKETING SPECIALIST
Eric Elliott is the founder and CEO of VIP Marketing and Craft Creative. With over 20 years of experience in the media industry, Eric has become a preeminent voice in legal marketing, specializing in high-impact video production and strategic media placement. Under his leadership, VIP Marketing has helped hundreds of law firms across the Southeast achieve market dominance through cinematic storytelling and data-driven campaigns.Previously, Eric served as a senior media consultant for major broadcast networks, where he developed the 'Frequency-First' methodology that now powers LegalStrategy's core services. He is a frequent speaker at national legal marketing conferences and a regular contributor to regional bar publications.
Welcome to episode 2 of the AdCast: The Podcast for Marketers and Advertisers. Host Eric Elliott speaks to Kari McKinnis, an advertising student at Western Carolina University. They talk a little about Eric’s background and the reasons why he started his own advertising agency.
/icon%209.svg){kind=small}
/icon%2010.svg){kind=small}
/icon%2011.svg){kind=small}
/icon%2012.svg){kind=small}
/icon%2013.svg){kind=small}
/icon%2014.svg){kind=small}
