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      JAN 20, 2020

      Good news: new year, new you, new business

      New year, new you, new business. How you run your business is all about strategy, right? No matter what that strategy is...
      Eric Elliot
      Eric Elliot LEGAL MARKETING SPECIALIST
      Eric Elliott is the founder and CEO of VIP Marketing and Craft Creative. With over 20 years of experience in the media industry, Eric has become a preeminent voice in legal marketing, specializing in high-impact video production and strategic media placement. Under his leadership, VIP Marketing has helped hundreds of law firms across the Southeast achieve market dominance through cinematic storytelling and data-driven campaigns.Previously, Eric served as a senior media consultant for major broadcast networks, where he developed the 'Frequency-First' methodology that now powers LegalStrategy's core services. He is a frequent speaker at national legal marketing conferences and a regular contributor to regional bar publications.
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      New year, new you, new business.

      How you run your business is all about strategy, right?

      No matter what that strategy is, you have a foundation of how you’re running your business.

      What’s your strategy?

      How do you gain and contact clients?

      What services do you offer?

      How do you provide those services?

      What is something that could drastically change your business?

      It only takes 5 minutes.

      Good news.

      Seriously. I’m not talking Fox News or CNN or even local news. I’m talking about personal news.

      Yep. HR’s worst nightmare: personal.

      What you may not have thought of when thinking about your business strategy is your employees’ happiness.

      No one should dread going to work.

      Everyone has personal stuff happening in their lives. You included!

      At work, you celebrate milestones such as promotions, new sales/clients, ect.

      It boosts morale and motivation, perhaps even making your employees feel like a team because your employees feel invested in one another and you.

      So, why not celebrate the good news in your employees’ lives?

      Your employees spend more time at work and with you than they do with their own families and loved ones. So, making their work environment a place of comfort and solitude is important.

      The idea of employees spreading something good that’s happening in their lives welcomes a different sort of morale that will translate into teamwork and increase work production.

      Here at VIP Marketing and Advertising, we end our meetings with good news.

      It may seem trivial to some, but it brings the VIP team closer together, making us a family. We strive towards the same goal because we feel connected and invested.

      Everything from your favorite sports team moving up in the playoffs; your spouse scored a great business opportunity; or maybe a shaving a minute off their mile time.

      Whatever it may be, it is important to that person and makes them feel good.

      It’s spreading the wealth of happiness.

      Happiness is contagious and will always manage to find a solution.”

      -Paulo Coelho

       

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