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Google My Business Is Important To Your SEO

15 May 2021
Google My Business Is Important To Your SEO

Google My Business is a tool for businesses to manage their online presence across Google’s suite of webpages, including Google Search, Google Maps, Mobile search, and Local search. The Phone book era is outdated. Businesses are now focusing their marketing efforts online. Not only does online publicizing make your company easier to discover, but it also reaches potential clients. Here is where Google My Business comes in. The online directory allows business owners to develop, edit, and verify a business listing in Google without requiring any additional work to a personal website.

Online purchases are gradually becoming the favorite method to shop. Customers are doing online research about brands before making purchases. Online stores provide clients the satisfaction of shopping at the comfort of their homes. Thus, clients prefer doing intensive online research about companies and the quality of products and services before making purchases. Read on to learn how to effectively set up Google My Business and the best way to utilize it to benefit a business.

Setting Up Google My Business

Here are the steps to create a Google My Business account.

Step 1: Sign in to Google My Business

The first and crucial step is to log into the Google Account associated with personal business. One can either sign in with a pre-existing Google account or sign up for a new one. For better results, sign up with an account named after the business email domain.

Step 2: Add your business

The next step is clicking on the top right-hand corner to start. Enter the business name. If the name doesn’t appear in the drop-down menu, click the “Add your business to Google” option. Now choose the relevant category of the business.

Step 3: Input Business location

Customers of this era prefer knowing the location of the company they are purchasing products and services. Google My Business directory allows business owners to add their store address and region to consider clients who might want to visit. If a business doesn’t have a physical address but offers delivery or service, there’s the option of the delivery area.

Step 4: Fill in the contact information

Enter the business phone number and website for direct contact from customers. If the business uses a social media platform rather than a website, add that instead.

Step 5: Finish to start managing the listing.

Here is where business owners choose whether to receive notifications and updates. Then click “finish” to verify the business.

How to Verify Business on Google

Now, the account is set up, and it’s time to verify the business.

Step 1: Sign in to the Google My Business directory

Sign in with the usernames and password used.

Step 2: Click Verify now

Business owners should select the correct Google My Business account and the best way to verify.

Step 3: Choose a verification method.

Now it’s time to select the verification method of your business. There’s the option of email, phone, and postcard, which is the default method. Fill in the needed details and double-check if it’s the correct data before submitting the form.

Utilizing Google My Business after Setup

Now that the Google My Business setup is complete, it’s time to utilize it to the advantage of the business. For this to happen, here are few tips.

  •  Fill out the full profile. Digital marketing of a business ensures customers and prospects remain online. Google My Business improves the local SEO of a business leading to easy match to customer searches.
  •  Keep clients informed about the business’s updates and special offers. Ensure that there are legitimate statistics straight from the source when someone searches for the business. Hire a digital marketing solutions company.
  • Add photos to stand out. The images will make people recognize the brand online easily.

Google My Business is important for businesses, especially small-scale ones, due to the awareness of numerous customers created by the directory. A potential customer will find the information searched for, easily and quickly than if they required clicking on your business webpage. Sign up now to get started with publicizing your business.

Contact us to learn more about the importance of Google My Business and how it can have an effect on your SEO.

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