Want to Grow Your Law Firm? Start by Knowing Your Numbers
If you're running a law firm and trying to grow it, there's one thing you can't afford to ignore: your numbers. At VIP Marketing, we've worked with law firms across the country, and the truth is, most firms don't have a clear grasp of how many cases they need to hit their goals. Or what each case is really costing them. That's a problem. To help, we built a tool we wish every law firm would use: the Law Firm Case Calculator.
It's free, takes just a few minutes to use, and will give you a clear picture of how your firm is doing and where it needs to go. If you've ever asked yourself, "How many cases do we need this month?" or "Are we overspending on marketing?" this tool helps you find the answers. Let's break it down.
Most Law Firms Are Guessing
Running a law firm is demanding. Between managing cases, clients, employees, and the business itself, it's easy to fall into reactive mode. You keep working hard, signing cases, and hoping that things balance out in the end. But hope isn't a strategy. We see many firms spending thousands every month on marketing, but when we ask how many cases they actually need to make the numbers work, they either don't know or guess. That's risky. You wouldn't go to court without the facts, so why run your business without them?
What the Law Firm Case Calculator Does
This calculator is designed specifically for law firms, especially those with personal injury and contingency-based practices. It takes the most important data points, such as case value, cost per case, and revenue targets, and helps you understand the relationship between them.
When you fill it out, you'll walk away knowing:
- • How many cases you need each month
- • What your current marketing is really costing per signed case
- • Whether you're spending enough or too much
- • What your numbers should look like to reach your goals
You don't need to be a numbers person to use it. It's simple, but eye-opening. Here's the link again: vipmarketing.com/law-firm-case-calculator
The Four Numbers You Need to Know
Whether you use our calculator or not, there are four numbers every law firm owner should keep an eye on.
1. Cost Per Case
How much are you paying, on average, to sign a new case? This includes your ad spend, agency fees, and anything else tied to client acquisition.
You can't properly evaluate your marketing performance if you don't know this number.
2. Average Case Value
What is a signed case worth to your firm? Be honest. Don't just use the big wins. Look at what your average client brings in.
This number sets the ceiling for what you can afford to spend on marketing.
3. Marketing Budget
Are you investing the right amount to generate the case volume you need? If your average case nets $20,000, spending $2,000 to get one is a solid return. However, if your cases are only worth $4,000, you should consider a different strategy. The calculator helps you line up these numbers to see if your budget fits your goals.
4. Monthly Case Goal
How many cases do you need this month to stay on track?
Too many firms just see how the month goes. The firms that grow with intent start with a goal, then build marketing and intake around it.
Why We Built This Law Firm Case Calculator
We've seen law firms plateau not because they're bad at practicing law but because they lack the tools to confidently run the business side. This calculator helps fix that. It gives you clarity quickly. Once you have that clarity, you can build a real growth plan.
This tool is also the first step when firms come to work with us at VIP Marketing. We don't recommend a dollar of marketing spend until we know what success should look like. The calculator gives us a snapshot of where the firm is and where it wants to go.
Then we can build a strategy around it.
Who It's For
If you're running a law firm and want to grow, this case calculator is for you. More specifically, it's a great fit if:
- • You rely on contingency fees
- • You want to set smarter goals
- • You're spending at least $5,000 per month on marketing
- • You want a better return on your investment
- • You're tired of guessing and ready to make informed decisions
Even if you're not ready to hire a marketing agency, this tool can help you understand your position and set better targets.
Common Takeaways From Law Firm Owners
Here's what we often hear after a firm uses the calculator:
"I had no idea we were spending that much per case."
"We've been under-investing in marketing; no wonder we're not growing."
"We've been signing enough cases, but our margins are tighter than they should be."
Once you see the numbers clearly, the next steps become easier to spot. You need more efficient marketing, a better intake process, more precise targets, or all three.
You Can't Grow What You Don't Understand
If your firm wants more cases, revenue, or control, this is where it starts.
You don't need to change everything overnight. You need to start making decisions based on data you trust. That's what this calculator is here to help with. Try it now: vipmarketing.com/law-firm-case-calculator
And when you're ready to build a marketing plan around your goals, contact VIP Marketing. We help law firms grow with clarity, not guesswork.