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      We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing. We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing. We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing. We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing. We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing. We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing. We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing. We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing. We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing. We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing.
      DEC 21, 2018

      Preparation for the New Year

      With the holidays around the corner, you often feel the pressure to finish all tasks before the new year. First things f...
      Eric Elliot
      Eric Elliot LEGAL MARKETING SPECIALIST
      Eric Elliott is the founder and CEO of VIP Marketing and Craft Creative. With over 20 years of experience in the media industry, Eric has become a preeminent voice in legal marketing, specializing in high-impact video production and strategic media placement. Under his leadership, VIP Marketing has helped hundreds of law firms across the Southeast achieve market dominance through cinematic storytelling and data-driven campaigns.Previously, Eric served as a senior media consultant for major broadcast networks, where he developed the 'Frequency-First' methodology that now powers LegalStrategy's core services. He is a frequent speaker at national legal marketing conferences and a regular contributor to regional bar publications.
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      With the holidays around the corner, you often feel the pressure to finish all tasks before the new year.

      First things first, look back at all the goals you wanted to achieve in this year. Have you achieved them? Are you where you want to be now? Take inventory of everything you have accomplished this year. If you did not achieve everything, that is okay. Set up a plan to make sure you will reach these goals in the new year. It is a time to start fresh with a newly inspired motivation.

      Next, look at what you want to accomplish in the new year and time stamp everything. Make a timeline for when you want to achieve each new task in the new year. If you have set times in place for when you want things done, it will force you to work harder towards these goals. If you commit to something your team will be more dedicated to reaching these new goals. The new year is a great time to revamp or push out new content as well. Use the end of the year as a brainstorm session to think of more ways to promote your company.

      People may tend to check out around the holidays. This is a great time to clean up loose ends. Clean out your office space. Get rid of unused items. Clean out your email and desktop. Get done all the trivial tasks so you can have an aggressive start in the new year. After everything on the business side has been put into place and sorted through, take a minute to appreciate your employees. The holidays are for giving and gratitude.

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