Free Conversation

Schema Markups in SEO and How they Help

21 April 2023
Schema Markups in SEO and How they Help

Search Engine Optimization (SEO) is a key part of any successful business’ digital marketing strategy in today’s highly-connected world. With search engine optimization, businesses create content that grabs the attention of their target audience and increases visibility when consumers are searching for products or services related to what they offer. However, SEO can become even more powerful with the use of schema markups that help boost organic rankings and visibility on popular search engines like Google and Bing. In this blog post, we will discuss exactly how schema markup works so you understand its importance as you develop your SEO strategy!

What is schema markup and why is it important for SEO

Schema markup is a form of microdata that can be added to website content to provide search engines additional context about what the page is all about. Simply put, it's a way for website owners to convey information to search engines in a structured way. By adopting schema markup, website owners can improve their chances of ranking higher on search engine results pages (SERPs). This is because implementing schema markup can enhance search engine bots' understanding of what your content is about and help them display your content more prominently in search results. Ultimately, schema markup is an essential tool for SEO as it can increase the visibility and discoverability of your website's content.


Different types of schema markups 

1. Article
2. Event
3. Local Business
4. Person
5. Product 
6. Review
7. Breadcrumb List 
8. Corporate Contact Information 
9. FAQ Page  
10. Video Object

How to Implement Schema Markups

Implementing schema markup on your website involves adding structured data to your web pages in a specific format that search engines can easily understand. Here are the steps to implement schema markup on your website:

Choose the type of schema markup you want to implement: There are various types of schema markup available such as Organization, Local Business, Product, Article, Recipe, Event, and many more. Choose the type of schema markup that best suits your website content.

Create the schema markup
: You can create schema markup manually by using JSON-LD or Microdata formats, or you can use online tools or plugins to generate schema markup automatically. Online tools such as, Google Structured Data Markup Helper, and Microdata Generator can help you create schema markup easily.

Add the schema markup to your website: Once you have created the schema markup, you need to add it to your website's HTML code. You can add schema markup to individual pages or across the entire site. You can add the schema markup in the head section of the HTML code or directly on the web page.

Test your schema markup: It is essential to test your schema markup to ensure that it has been implemented correctly. You can use Google's Structured Data Testing Tool to test your schema markup. This tool will show you any errors or warnings in your schema markup, and you can make necessary changes to fix them.

Monitor and update your schema markup: You should regularly monitor and update your schema markup as necessary to ensure that it remains relevant and up-to-date.


Best practices for using schema markup on your website:

Use relevant schema markup: Choose the type of schema markup that best suits your website content. Implementing irrelevant schema markup can harm your website's ranking in search engines.

Follow the correct format: Use the correct format for schema markup. JSON-LD is the most recommended format for schema markup. Avoid using Microdata or RDFa unless you have a specific reason to use them.

Use schema markup for all relevant pages: Implement schema markup on all relevant pages on your website. This includes product pages, service pages, blog posts, and other pages that contain structured data.

Include required properties: Make sure to include all required properties for the schema markup you are using. This helps search engines understand your content better.

Use additional properties: Use additional properties for the schema markup whenever possible. This provides more information about your content, which can help improve your website's ranking.

Keep schema markup updated: Keep your schema markup updated as your content changes. This ensures that search engines have the most accurate information about your website.

Test schema markup: Test your schema markup using Google's Structured Data Testing Tool or other tools to ensure that it is implemented correctly and doesn't contain any errors.

In conclusion, schema markups play a crucial role in improving a website's visibility and relevance in search engine results pages (SERPs). By providing structured data about a website's content, schema markups help search engines understand the context and meaning of the content. This, in turn, helps search engines deliver more accurate and relevant results to users. Websites that implement schema markups can enjoy several benefits, including higher click-through rates, increased visibility, and improved search engine rankings. Therefore, if you're looking to enhance your website's SEO efforts, implementing schema markups should be a priority. 


Book a free conversation
What is performance marketing and How it Works
AI Is Part of Our Future - Are You Ready to Adapt?
Related Posts

LinkedIn for Lawyers: Networking and Marketing Tips

LinkedIn, the world’s largest professional network, offers lawyers a unique platform to expand...

Designing Legal Excellence: Crafting an Authoritative Lawyer Website

To truly stand out and attract clients, lawyers need more than just a basic design. They need a...

6 Reasons Why Your Law Firm Isn't Getting Cases

Every law firm aspires to be at the forefront of justice, advocating for clients and securing...

Digital marketing has evolved

how are you staying on top?

Want to speak with our team?