When Morelli Heating and Air Conditioning, Inc. approached VIP Marketing, they had a goal to To generate more website traffic with the intent to create more service and ongoing maintenance contracts; more leads. There were several competitors in the market; homeowners were more reactive to their needs versus proactively seeking their services before an issue arises
The Solution
VIP Marketing implemented a comprehensive SEO strategy for Morelli Heating and Air Conditioning, focusing on two major aspects: content creation and local SEO. The content creation strategy aimed to address all the HVAC challenges faced by homeowners through informative and engaging blog posts. These posts were designed to educate potential customers by providing practical solutions to common HVAC issues, thereby positioning Morelli as an expert in the field. This approach not only helped in attracting more traffic but also in building trust with the audience.
The Result
Massive Increase in Keyword Ranking: Morelli achieved #1 rankings for various relevant and targeted keywords. At the end of June’24, they were ranking for 3,757 keyword that increased year over year.
Growth in Organic Traffic: There was a significant increase in organic traffic to Morelli’s website, with a notable year-over-year improvement. At the end of June’24, they recevied 16,203 organic sessions.
Increased Customer Interaction: Morelli Heating and Air Conditioning, Inc. received a good customer engagement overall and specially from their Google Business Profile. There was an increase of approx. 37% in phone calls and 63% increase in count of driving direction to their business location.
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