Duffy & Young Law Firm, a respected legal institution in Charleston, South Carolina, had built a strong practice on tradition and deep roots within the state. For years, their client base stemmed largely from referrals, accounting for a substantial 50% of their business. While these referrals spoke to the firm's reputation, they presented a significant challenge: shared fees. Duffy & Young sought a more sustainable and profitable growth model, one that would allow them to connect directly with clients seeking their specific legal expertise, rather than relying on other firms. In essence, they needed to transition from a traditional, referral-based model to a modern, client-direct approach. Having never invested in marketing, their online presence was minimal, hindering their ability to capture organic leads.
The Solution
To address this challenge, we embarked on a comprehensive digital transformation for Duffy & Young Law Firm. The strategy centered around establishing a powerful online presence that accurately reflected their expertise and connected them directly with potential clients.
Rebranding and Website Revitalization: We began by completely reimagining their brand, modernizing its look and feel to enhance the overall brand experience of the website and create a more engaging online presence.
Strategic Keyword Targeting: We conducted in-depth keyword research to identify the most relevant and high-value search terms for each of their practice areas, focusing on their key areas of specialization.
On-Page Optimization and Content Enhancement: We meticulously optimized all on-page elements and refined the website's content copy to incorporate the targeted keywords naturally and effectively. This ensured the website communicated their expertise clearly to search engines and potential clients.
Technical SEO Excellence: Throughout the website development process, we prioritized technical SEO, ensuring the site was free of issues that could hinder search engine visibility and user experience.
Blog Strategy for Relevance: We developed a strategic blog content plan, aligning blog topics with their focused practice areas. This approach improved the website's topical relevancy, provided valuable information to potential clients, and strengthened the internal linking structure.
Local SEO Optimization: Recognizing the importance of local search, we created a Google Business Profile for their Johns Island office and optimized their existing Charleston profile to improve visibility in local search results.
Backlink Building and Local Citations: We implemented a targeted backlink building campaign to increase the website's authority and ensured consistent local citations across relevant online directories.
The Result
Our SEO work turned Duffy & Young’s website into a lead engine. With smarter keywords, stronger local visibility, and sharper on-page strategy, they gained first-page rankings and high-quality traffic. The result? More leads, more local visibility, and lasting growth.
Local visibility surged with a 42% increase in Google My Business (GMB) impressions, expanding their footprint across their target market.
Client engagement hit new highs, with a 56% boost in GMB calls, signaling stronger interest and higher intent from potential customers.
Website traffic from GMB grew by 15%, attracting more qualified leads directly from local search results.
Google Search clicks climbed by 14%, showing stronger performance for valuable keywords.
Search visibility improved significantly with a 51% increase in Google Search impressions, putting their brand in front of more potential clients.
Organic traffic grew by 18%, proving the effectiveness of their SEO strategy in attracting high-quality visitors.
Secured Top 10 rankings for targeted keywords in Charleston, SC, positioning them as a go-to provider for their core services in the local market.
Duffy & Young Law Firm is gradually transitioning from a referral-reliant model to one that attracts clients directly. By establishing a strong online presence, they've increased their visibility and client engagement and positioned themselves for sustainable and profitable growth.
