O.L. Thompson faced several digital marketing challenges. Their website had lower visibility, making it difficult for potential clients to find them through online searches. Additionally, their Google Business Profile was not optimized or prominently visible, which further hindered local search performance. The website also lacked pages for certain solutions and services they offered, limiting their ability to fully represent their capabilities online.
The Solution
VIP Marketing proposed a strategic approach to address these challenges. The process began with a comprehensive website audit, keyword research, and competition analysis. This thorough analysis helped identify the gaps in O.L. Thompson's digital presence and the opportunities for improvement.
The website was optimized from top to bottom, focusing on technical SEO elements to enhance site speed, mobile responsiveness, and on-page SEO factors such as meta tags, headings, and internal linking. Based on the findings from the analysis, VIP Marketing recommended the creation of new pages to cover all the solutions and services provided by O.L. Thompson. This ensured that their website fully represented their capabilities and addressed the needs of potential clients.
The Result
Increase in Keyword Ranking: O.L. Thompson Construction Co., Inc. in the top 3 position for multiple keywords in Charleston area.
Growth in Organic Traffic: Brewer Law Firm received 35% growth in their organic traffic as compared to 2023 (as per the first half of the year)
Increased Customer Interaction: O.L. Thompson Construction Co., Inc. received a good customer engagement overall and specially from their Google Business Profile. There was an increase of approx. 40% in their Google Business Profile visibility and approx. 26% increase in their Google business profile interactions. ((as compared to 2023 as per the first half of the year)
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