To meet these challenges, Craft Creative had to think outside of the box and create a concept that was like no other. The commercial featured Ted Sink in a series of eye-catching scenes, starting with a dramatic desk flip, a skeleton lawyer, and a client testimonial, followed by appearances from the most iconic insurance mascots.
Our team decided that virtual production would be the best solution for this commercial. This advanced technology allowed us to create multiple sets and backgrounds without the logistical challenges of various physical locations. That’s right, we shot this entire ad on a 40x15 ft LED wall. This approach was ideal given our tight schedule, allowing us to shoot the entire commercial in just one day.
The Solution
We created a visually engaging, user-friendly website that reflected the campaign’s dynamic identity. The site featured a responsive design, consistent with the campaign’s branding elements. It served as an information hub, showcasing Reggie’s message and achievements while facilitating voter engagement through intuitive navigation and clear calls to action.
The Result
The campaign website was instrumental in securing Reggie Burgess's historic win. Its modern design and user-friendly features served as a dynamic platform to communicate his vision clearly and effectively. The website's sleek and intuitive interface allowed voters to easily navigate through his policies, upcoming events, and latest news updates. This seamless user experience not only kept supporters informed but also engaged them actively with interactive elements such as donation portals, volunteer sign-ups, and social media integrations.
