Ad Cast Episode 35 – How News Media Has Changed with PJ Browning
Jun 24,2020 / AdCastIn this episode:
We speak with PJ Browning, the President and Publisher of the Pulitzer Prize-Winning Newspaper The Post and Courier. We discuss how news media has changed and how traditional forms of media can adapt to new media.
It’s no secret that digital media has revolutionized the marketing landscape. For example, 20 years ago your business had TV, radio, newspapers, and billboards to choose from. Then, the internet happened. A couple years later, smart phones happened. Now, there is seemingly no limit to your ad placement choices. PJ discusses how news media has changed, and how to stay a step ahead of the game.
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ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves VIP Marketing.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
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Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
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SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
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Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
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