In this episode:
We speak with PJ Browning, the President and Publisher of the Pulitzer Prize-Winning Newspaper The Post and Courier. We discuss how news media has changed and how traditional forms of media can adapt to new media.
It’s no secret that digital media has revolutionized the marketing landscape. For example, 20 years ago your business had TV, radio, newspapers, and billboards to choose from. Then, the internet happened. A couple years later, smart phones happened. Now, there is seemingly no limit to your ad placement choices. PJ discusses how news media has changed, and how to stay a step ahead of the game.