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Eric Elliott

Are you choosing creative because it’s cheap?

May 11,2016 / Business Coaching

How many of you believe the old saying “You get what you pay for?” We believe this statement holds true today.  Local advertisers have six and seven figure ad budgets but don’t want to invest funds in their video creative and graphic design and opt for cheap creative. What ends up happening is you have is a mismatch in your advertising campaign.

A fitting analogy would be if you are wearing a very expensive suit with non-fitting shoes. Not every person with a camera, computer and microphone can make awesome creative designed to meet your goals. Advertisers should look at their original creative from a consumer standpoint and not what they or their friends would like. Certainly not what gets you a pat on the back at the grocery store or church.

Your ad creative should make you top of mind, influential and standout from your competitors. To have this creative, you will need to hire a creative professional. A creative professional will have the proper equipment, software and talent within their organization to provide cut through the clutter creative.

If you’re spending six figures on your advertising campaigns and you hire a videographer or graphic designer because they are cheap, your result will be cheap. If you think hiring a professional is expensive, wait until you hire an amateur.

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