January 28, 2026

VIP Marketing and Craft Creative Earn Three Golden Gavel Awards

What the Recognition Signals About Our Long-Term Legal Marketing Strategy

VIP Marketing and our premium video production subsidiary, Craft Creative, earned three Golden Gavel Awards at the 2026 Golden Gavel Awards ceremony during the Trial Lawyers Summit in Miami Beach, Florida.

Hosted by The A-List, the Golden Gavel Awards are nationally regarded as one of the legal industry’s highest honors for excellence in legal advertising and marketing. The awards recognize work across the United States in digital strategy, video production, content, and out-of-home advertising.

For VIP Marketing, the recognition reflects more than individual wins. It reflects how we approach legal marketing as a system built for trust, longevity, and performance.

What the Golden Gavel Awards Are Designed to Recognize

The Golden Gavel Awards exist to spotlight legal marketing that holds up over time, not just campaigns that create short-term visibility.

Unlike many award programs that prioritize volume, novelty, or scale alone, the Golden Gavels emphasize:

Strategic clarity
Quality of execution
Respect for the legal audience
Measurable impact across channels

In other words, work that performs in the real world. That distinction matters in an industry where much of legal advertising blends together and where trust is often the hardest thing to earn.

Why This Recognition Matters for Law Firms

For law firms evaluating a long-term marketing partner, awards are not the objective. But they can serve as a signal.

Consistent recognition across respected industry organizations often points to repeatable systems, not one-off success. It suggests discipline, accountability, and an ability to deliver results across markets, platforms, and time.

At VIP Marketing, our work is built around one core belief: Legal marketing should help firms become the clear choice in their market, not just another option.

That belief informs how we approach:

Our SEO practices and authority-building content which prioritize search intent, not only impressions
Websites built to grow with you, and campaigns designed for trust, clarity, and conversion
Video production that reinforces your law firm’s positioning rather than chasing trends

Each element works together as part of a single growth system.

A Long-Term View of the Work

As our Founder and CEO Eric Elliott shared following the award ceremony:

“These awards mean a lot because they reflect the work and the people behind it. If you stay small enough long enough, you’ll be big enough soon enough. VIP Marketing started as a local shop built on relationships and results. Today, we’re grateful to be recognized nationally while serving law firms all over the country.”

That perspective captures how we think about growth. Not as acceleration for its own sake, but as the result of consistency, care, and long-term decision-making.

Strategy and Creative, Built to Work Together

VIP Marketing’s recognition at the Golden Gavel Awards is inseparable from the work of Craft Creative, our premium video production and storytelling partner.

Strategy informs the story. Creative brings it to life. This integrated approach allows law firms to show up consistently across:

Search results
Paid media
Video and TV broadcast
Out-of-home placements
Educational content and thought leadership

The result is marketing that earns attention and holds it. For a deeper look at how strategy and storytelling intersect in legal marketing, we’ve explored related topics on our blog, including:

A Pattern, Not a Moment

The 2026 Golden Gavel Awards add to a growing body of industry recognition for VIP Marketing and Craft Creative, including prior honors from the American Marketing Association.

Taken together, these moments point to a pattern. Strategy-first thinking. Creative that performs. Work designed to last as platforms and algorithms change. For law firms focused on sustainable growth, that pattern matters.

Learn More

If you’re exploring how your firm can strengthen its positioning, authority, and long-term growth through thoughtful legal marketing, we invite you to explore our work and perspective further at vipmarketing.com.