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How Much Should a Law Firm Spend on Marketing?
The Short Answer Most law firms should invest 7% to 15% of gross annual revenue on marketing. Firms in maintenance mode
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Why Personal Injury Law Firms Should Be Advertising on Connected TV Right Now
I've been buying media for personal injury law firms for over 25 years. I've watched the local TV landscape transform fr
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What Kind of Firm Are You? The High-Stakes Choice Between Volume and Value
In legal marketing, there is a metric that acts as a "siren song" for many attorneys: Lead Quantity. It’s easy to get ad
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7 Must-Have Elements for Law Firm Websites
At VIP Marketing, we have worked with law firms that dominate their markets and firms that struggle to generate consiste
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How to Redesign Your Law Firm Website Without Losing SEO
As a law firm partner, you know that building a sterling reputation takes years of hard work, successful verdicts, and r
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Why Template Websites Are Costing Law Firms Real Cases
Over more than a decade of building websites exclusively for law firms, we’ve watched the industry evolve in ways most a
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