By Eric Elliott • July 3, 2026
Why AI Search Is Making Video More Important for Law Firms
For years, law firms invested heavily in written content to improve their visibility online. That strategy still matters. But the way people search for legal information is changing. Today, potential ...
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How Personal Injury Lawyers Use TV Advertising
By Eric Elliott •
March 9th, 2026
TV Advertising
Personal injury law is one of the most competitive areas of legal marketing. In many cities across the United States, mu
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What Is Marketing Attribution and Why Every Law Firm Should Understand It
By Eric Elliott •
February 26th, 2026
Lawyer Marketing
Most law firms are investing in SEO, Google Ads, Local Services Ads, directories, and content. The phone rings. Forms co
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Reviews for Personal Injury Lawyers: The Growth Playbook
By Eric Elliott •
February 20th, 2026
Lawyer Marketing
The Truth Most Personal Injury Lawyers Don’t Want to Admit You are not losing cases to better lawyers. You are losing th
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The Modern Marketing Playbook for Criminal Defense Attorneys
By Eric Elliott •
February 3rd, 2026
Lawyer Marketing
Marketing a criminal defense law firm is not about flashy slogans or chasing trends. It is about being visible, trustwor
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The 3% Problem: Why Your Law Firm’s AI Intake is Failing Your Best Cases
By Eric Elliott •
January 29th, 2026
Lawyer Marketing
This isn't a post about "leveraging synergies" or "scaling solutions." It’s about the phone call that determines whether
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VIP Marketing and Craft Creative Earn Three Golden Gavel Awards
By Eric Elliott •
January 28th, 2026
In Media
What the Recognition Signals About Our Long-Term Legal Marketing Strategy VIP Marketing and our premium video production
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