By Eric Elliott • August 28, 2026
Answer Engine Optimization (AEO) for Law Firms
Key Takeaways AI search now answers questions directly, so firms invisible to AI lose clients even while ranking well on Google. Getting cited requires answer-first, attorney-authored, clearly structu...
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How Attorney Profile Pages Can Make or Break Client Trust
By Eric Elliott •
May 19th, 2026
Lawyer Marketing
You just invested heavily in a brand new law firm website. The homepage looks spectacular. Your practice area pages are
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The Difference Between a “Good” Law Firm Website and a Case-Generating Website
By Eric Elliott •
May 19th, 2026
Web Design
You just wrote a five-figure check for a brand new law firm website. The design is clean. The colors match your branding
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How Much Should a Law Firm Spend on Marketing?
By Eric Elliott •
April 20th, 2026
Lawyer Marketing
The Short Answer Most law firms should invest 7% to 15% of gross annual revenue on marketing. Firms in maintenance mode
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Why Personal Injury Law Firms Should Be Advertising on Connected TV Right Now
By Eric Elliott •
April 17th, 2026
Lawyer Marketing
I've been buying media for personal injury law firms for over 25 years. I've watched the local TV landscape transform fr
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What Kind of Firm Are You? The High-Stakes Choice Between Volume and Value
By Eric Elliott •
April 17th, 2026
Lawyer Marketing
In legal marketing, there is a metric that acts as a "siren song" for many attorneys: Lead Quantity. It’s easy to get ad
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7 Must-Have Elements for Law Firm Websites
By Eric Elliott •
April 9th, 2026
Web Design
At VIP Marketing, we have worked with law firms that dominate their markets and firms that struggle to generate consiste
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Answer Engine Optimization (AEO) for Law Firms
By Eric Elliott •
August 28th, 2026
How Hyperlocal Pages Help Law Firms Rank Higher on Google and AI Search
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Part Time Agency, Full Time Expectations: What Law Firms Should Weigh Before They Sign
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The Silent Brand Killer: Video That Doesn't Sound Like You
By Eric Elliott •
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