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From a Cold Search to a Signed Retainer: Why Video is the Ultimate Conversion Tool
It is the fifth of the month. You are staring at a PDF report from your digital marketing agency. The account manager is
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Law Firm KPIs Every Personal Injury Law Firm Should Track
Personal injury is arguably the most fiercely competitive sector in the legal industry. You spend thousands of dollars j
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How Attorney Profile Pages Can Make or Break Client Trust
You just invested heavily in a brand new law firm website. The homepage looks spectacular. Your practice area pages are
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The Difference Between a “Good” Law Firm Website and a Case-Generating Website
You just wrote a five-figure check for a brand new law firm website. The design is clean. The colors match your branding
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How Much Should a Law Firm Spend on Marketing?
The Short Answer Most law firms should invest 7% to 15% of gross annual revenue on marketing. Firms in maintenance mode
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Why Personal Injury Law Firms Should Be Advertising on Connected TV Right Now
I've been buying media for personal injury law firms for over 25 years. I've watched the local TV landscape transform fr
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