By Eric Elliott • July 1, 2026
The AI Search Metrics Law Firms Should Monitor
In the last couple of month, the legal search behaviour has changed. We are living through what industry experts call "the great decoupling", the moment when search impressions and website clicks stop...
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7 Must-Have Elements for Law Firm Websites
By Eric Elliott •
April 9th, 2026
Web Design
At VIP Marketing, we have worked with law firms that dominate their markets and firms that struggle to generate consiste
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How to Redesign Your Law Firm Website Without Losing SEO
By Eric Elliott •
April 8th, 2026
Web Design
As a law firm partner, you know that building a sterling reputation takes years of hard work, successful verdicts, and r
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Why Template Websites Are Costing Law Firms Real Cases
By Eric Elliott •
April 2nd, 2026
Web Design
Over more than a decade of building websites exclusively for law firms, we’ve watched the industry evolve in ways most a
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Live Chat for Law Firms: The Small Change That Quietly Increases Cases
By Eric Elliott •
March 27th, 2026
If you look at most law firm websites, they all have the same goal: get the visitor to call. Phone number in the header.
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You Don’t Have a Lead Problem. You Have an Intake Problem.
By Eric Elliott •
March 27th, 2026
Lawyer Marketing
Most law firms don’t have a lead problem. They have an intake problem. You can spend thousands of dollar a month on SEO,
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The Biggest CTV and OTT Advertising Mistakes Lawyers Make
By Eric Elliott •
March 11th, 2026
TV Advertising
Television advertising has moved beyond traditional broadcast. Today, potential clients are watching content on Connecte
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The AI Search Metrics Law Firms Should Monitor
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