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Why 5-Star Reviews Are No Longer Enough for Law Firms
For decades, law firms approached online reputation with a simple formula. They focused heavily on increasing the number
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From a Cold Search to a Signed Retainer: Why Video is the Ultimate Conversion Tool
It is the fifth of the month. You are staring at a PDF report from your digital marketing agency. The account manager is
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Law Firm KPIs Every Personal Injury Law Firm Should Track
Personal injury is arguably the most fiercely competitive sector in the legal industry. You spend thousands of dollars j
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How Attorney Profile Pages Can Make or Break Client Trust
You just invested heavily in a brand new law firm website. The homepage looks spectacular. Your practice area pages are
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The Difference Between a “Good” Law Firm Website and a Case-Generating Website
You just wrote a five-figure check for a brand new law firm website. The design is clean. The colors match your branding
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How Much Should a Law Firm Spend on Marketing?
The Short Answer Most law firms should invest 7% to 15% of gross annual revenue on marketing. Firms in maintenance mode
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