By Eric Elliott • August 21, 2026
The Silent Brand Killer: Video That Doesn't Sound Like You
A potential client lands on your website. They read your bio, skim a blog post, check your reviews. By the time they are done, they have a feel for who you are. Direct. Calm under pressure. Someone wh...
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The 3% Problem: Why Your Law Firm’s AI Intake is Failing Your Best Cases
By Eric Elliott •
January 29th, 2026
Lawyer Marketing
This isn't a post about "leveraging synergies" or "scaling solutions." It’s about the phone call that determines whether
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VIP Marketing and Craft Creative Earn Three Golden Gavel Awards
By Eric Elliott •
January 28th, 2026
In Media
What the Recognition Signals About Our Long-Term Legal Marketing Strategy VIP Marketing and our premium video production
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VIP Marketing and Craft Creative Receive Six Golden Gavel Award Nominations
By Eric Elliott •
December 18th, 2025
In Media
VIP Marketing and its video production subsidiary, Craft Creative, were recently nominated for six 2026 Golden Gavel Awa
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AI SEO, GEO, and AEO: How Law Firms Stay Visible In An LLM-Driven Search World
By Eric Elliott •
December 9th, 2025
SEO
When someone is hurt, confused, and searching for help, they are not thinking about “SEO” or “generative engines.” They
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How SEO Can Lower Your Law Firm’s Cost per Case
By Eric Elliott •
December 9th, 2025
SEO
Most law firm owners obsess over one number: “What is my cost per case, and how can I bring it down without killing qual
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The Future of Legal Marketing: How VIP Marketing Is Leading the AI Revolution for Law Firms
By Eric Elliott •
November 13th, 2025
SEO
Artificial intelligence is changing how law firms market, communicate, and connect with potential clients. What once too
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The Silent Brand Killer: Video That Doesn't Sound Like You
By Eric Elliott •
August 21st, 2026
GEO for Law Firms: The Guide Every Firm Needs to Stay Visible in AI Search
By Eric Elliott •
August 20th, 2026
SEO Is Not Dead. It Is the Foundation. AEO for Law Firms Is the Evolution
By Eric Elliott •
August 17th, 2026
Your Referrals Are Googling You Anyway
By Eric Elliott •
August 13th, 2026