3 Keys to Choosing a Personal Injury Lawyer Marketing Agency

Personal injury cases form a highly competitive (and highly lucrative) market. Some cases may result in a settlement of a few thousand dollars; others may yield millions in compensation. Because of the unique nature of the personal injury law firm business, marketing can be tricky. Most lawyers have neither the time nor the resources to oversee a unified marketing strategy on their own. However, if you outsource your marketing to a Personal Injury Lawyer Marketing Agency, then you need to know that they have the following attributes:

A working knowledge of the legal industry, especially in regards to personal injury cases
Multiple marketing capabilities (e.g., content generation, video production, etc.)
A proven track record of marketing success

VIP Marketing and Advertising offers all of these advantages, and many more, to prospective clients in the legal profession. The following information offers some more details on each point:

Working Knowledge of the Legal Industry

At VIP, we know that personal injury law firms can’t approach advertising like other businesses. For example, personal injury attorneys may have to think on a “cost per case” basis rather than “cost per click.”

Our experience in personal injury law firm marketing means that we can develop and implement an advertising strategy that really makes sense for your practice. We’re no cookie-cutter agency. Whether you want to focus on broader brand exposure or aim to capture more high-ROI cases, we will always deploy marketing tactics that align with your goals.

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Multiple Marketing Capabilities for Law Firms

So many marketing agencies that partner with personal injury law firms leave valuable opportunities for growth on the table. They do so because they are unable (or afraid) to think outside of the box. Even if their “tried and true” approach has worked with other clients, a personal injury law firm is a completely different challenge.

At VIP, we leverage our creativity and technical expertise to market your business in several ways. For example:

Our SEO team helps your firm rank higher on Google
Our graphic design experts ensure that your branding stays up-to-date and professional
Our media planning and distribution agents make sure your message reaches the right audience
Our skilled video production team creates premium content that attracts potential clients to your firm

For example, video content is one of the strongest tools in legal marketing today. Research from HubSpot shows that over 50% of customers want to see video from brands, and video on landing pages can increase conversion rates by 80%. Clearly, an experienced video production department is essential to grow your firm.

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A Proven Track Record of Success

When selecting a law firm marketing agency, you want to deal with proven partners. Ambitious startups may promise you the world at low rates, but what proof do you have that they will deliver?

VIP, on the other hand, has a history of success when it comes to growing the business of personal injury law firms in Charleston, Greenville, Columbia, and Indianapolis along with clients across the U.S. We know what works, and what doesn’t, and put our experience to work for you.