Skip to content
      We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing. We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing. We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing. We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing. We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing. We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing. We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing. We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing. We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing. We Proudly Celebrate Six Nominations for the 2026 Golden Gavel Awards Defining Our Excellence in Legal Marketing.
      JUL 16, 2020

      Social Politics: Facebook, TikTok, and YouTube || Tuesday Tea

      What do Facebook, YouTube, and TikTok all have in common other than being social media platforms? Politics! This Tuesday...
      Eric Elliot
      Eric Elliot LEGAL MARKETING SPECIALIST
      Eric Elliott is the founder and CEO of VIP Marketing and Craft Creative. With over 20 years of experience in the media industry, Eric has become a preeminent voice in legal marketing, specializing in high-impact video production and strategic media placement. Under his leadership, VIP Marketing has helped hundreds of law firms across the Southeast achieve market dominance through cinematic storytelling and data-driven campaigns.Previously, Eric served as a senior media consultant for major broadcast networks, where he developed the 'Frequency-First' methodology that now powers LegalStrategy's core services. He is a frequent speaker at national legal marketing conferences and a regular contributor to regional bar publications.
      Share
       

      What do Facebook, YouTube, and TikTok all have in common other than being social media platforms? Politics! This Tuesday Tea dives into social politics and why these algorithms are important to your day to day life.

      Wall Street, Facebook, and Social Politics

      The Wall Street Journal is reporting that Facebook ignores the fact that algorithms sway people towards one political party over another.

      Facebook is still treading water for following the site’s controversial political ad policy, claiming its algorithms quote “exploit the human brain’s attraction to divisiveness.” 

      So, this means the more comments a post receives, the chances increase that it appears on more feeds.

      Learn how that algorithm works in this episode of  The AdCast with Eric Elliott

      YouTube Algorithms and Social Politics

      Meanwhile, YouTube is also facing some performance issues of its own. 

      The Verge spills that YouTube automatically removes spam and offensive comments criticizing the Chinese Community Party.

      This makes YouTube appear to be politically biased.

      The issue stems from China blocking YouTube in the country, so censorship rules don’t really apply. 

      YouTube claims they rely on more automated filters thanks to COVID-19.

      TikTok and Disney Do the Political Dance

      Then, on May 18th, Disney announces its CEO, Kevin Myer, is going to Byte Dance, the parent company of TikTok, as the VP of Product and Strategy.

      This plays out as TikTok wanting to bring on someone who can ramp up the popular app’s algorithm to push out Facebook and Instagram. 

      Is this a (Disney) PLUS?

      Mr. Myer plays an integral role in Disney Plus’s success. 

      The first thought of a Disney CEO heading to TikTok is that Disney wants to acquire the platform for themselves. 

      Byte Dance is a Chinese mogul known for some of the techiest of tech companies in Asia, with AI surpassing Amazon

      Kevin Myer joins former executives from Microsoft, Warner Music, Facebook, and  YouTube at Byte Dance.

      The real tea is that this may be TikTok’s way of dancing into politics.

      With YouTube allegedly having a filter blocking certain Chinese phrases, accusations are sparking that the Chinese government may be interfering with the web privacy of other countries’ user data, including the U.S.

      This may be a strategy by Disney or it is a   political ambassadorship by Byte Dance who is trying to virtually extend an olive branch.

      Only when the steam clears from this tea will the truth be revealed.

      Contact Us

      Ready to See Your 
Law Firm Thrive?

      No hard pitches. Just a quick chat to explore fit.