Free Conversation

The difference between SEO and SEM

21 September 2016
 SEO and SEM

Did you know that SEO and SEM are in fact separate? While often used interchangeably, there is a distinct difference between SEO and SEM. We will detail the difference below along with a little trick to remember the difference between the two.

What Is SEO?

SEO is an acronym for Search Engine Optimization. This form of marketing is unpaid and depends on optimizing  your website and other platforms with keywords so your webpage ranks higher on the SERP, also known as Search Engine Results Page.

What is SEM?

SEM is an acronym for Search Engine Marketing. This form of online marketing is paid. SEM is PPC, Search, etc. In one form SEM could mean purchasing a text search ad as shown below:

SEM Example VIP.png

So, what’s the trick?

I’m glad you asked! In order to remember the difference, I’ve used the following “trick”:

SEO has an “O” at the end that I pretend is a zero to signify that it costs nothing to advertise. I’ve also used the “O” to signify organic.

SEM has an “M” at the end that I use to signify money, meaning it costs money to advertise.

Never miss an update! Have new content delivered straight to your inbox! Subscribe at veryimportantplacement.com.

Like this article? Share it by using the social sharing buttons below. We love meeting new people; connect with us on any of our social platforms!

Book a free conversation
New capabilities of Twitter
What is your marketing campaign really getting you?
Related Posts

Is Your Law Firm Website Due for an Upgrade? Spotting the Signs for Redesign

Your law firm's website is your digital storefront, often the first point of contact for potential...

Are You Losing Revenue? Fix These Three Intake Mistakes to Boost Your Law Firm's Bottom Line

Did you know that the average law firm could lose hundreds of thousands of dollars each year due to...

Digital marketing has evolved

how are you staying on top?

Want to speak with our team?