When Bill Green Law Firm partnered with VIP Marketing, timing was everything.
As a well-established personal injury law firm in South Carolina, Bill Green Law Firm was preparing for a high-visibility campaign kicking-off with the 2025 NCAA college football season. With increased attention on the horizon, their website needed to be ready to support it. At the time, it wasn’t. The experience felt dated, navigation was unclear, and the messaging didn’t fully reflect who Bill Green Law Firm is today.
This project wasn’t about aesthetics. The firm needed a digital foundation designed for conversion and long-term growth.
The Solution
To really connect the dots the campaign needed video.
Working alongside Craft Creative we helped produce video content designed for both digital and broadcast. The focus was always authenticity.
Real attorneys. Real athletes. Clear messaging that matched the website experience and the broader campaign. Everything was designed to build trust quickly and feel consistent across every touchpoint. Nothing felt disconnected. The story carried through.
The Result
The redesigned website focuses on simplicity. Navigation was cleaned up calls to action were made clearer and intake forms were rebuilt to help users feel informed and supported rather than rushed. Attorneys and case results were placed front and center to build trust early.
Visually the site was designed to work alongside football-season creative and NIL partnerships without feeling overly promotional. Campaign elements were integrated in a way that felt natural and on brand.
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