MAY 28, 2020
AdCast Episode 32 – Let’s talk Social with Annika Kraft
In this episode: Social Media Marketing Expert, Annika Kraft We speak with Social Media Marketing Expert and Content Coa...
Eric Elliot
LEGAL MARKETING SPECIALIST
Eric Elliott is the founder and CEO of VIP Marketing and Craft Creative. With over 20 years of experience in the media industry, Eric has become a preeminent voice in legal marketing, specializing in high-impact video production and strategic media placement. Under his leadership, VIP Marketing has helped hundreds of law firms across the Southeast achieve market dominance through cinematic storytelling and data-driven campaigns.Previously, Eric served as a senior media consultant for major broadcast networks, where he developed the 'Frequency-First' methodology that now powers LegalStrategy's core services. He is a frequent speaker at national legal marketing conferences and a regular contributor to regional bar publications.
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In this episode: Social Media Marketing Expert, Annika Kraft
We speak with Social Media Marketing Expert and Content Coach Annika Kraft. Eric and Annika discuss the latest trends in social media and social media marketing. They’ll let you know what you should be aware of. In addition, Annika and Eric break down how to take advantage of these trends for your business.
Annika brings her years of Social Media work to the table to help make sense of today’s landscape. Is there a rhyme and reason to what we see on Facebook? Can marketers game the system? Furthermore, what’s going on with Tik Tok? Are we really witnessing the end of TV as the “first screen?”
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves VIP Marketing.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
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