Eric Elliott

3 Keys to Choosing a Personal Injury Lawyer Marketing Agency

Jan 15,2020 / Law Firm Marketing

Personal injury cases form a highly competitive (and highly lucrative) market. Some cases may result in a settlement of a few thousand dollars; others may yield millions in compensation. Because of the unique nature of the personal injury law firm business, marketing can be tricky. Most lawyers have neither the time nor the resources to oversee a unified marketing strategy on their own. However, if you outsource your marketing to a 3rd party Personal Injury Lawyer Marketing Agency, then you need to know that they have the following attributes:

  • A working knowledge of the legal industry, especially in regards to personal injury cases
  • Multiple marketing capabilities (e.g., content generation, video production, etc.)
  • A proven track record of marketing success

VIP Marketing and Advertising offers all of these advantages, and many more, to prospective clients in the legal profession. The following information offers some more details on each point:

Working Knowledge of the Legal Industry

At VIP, we know that personal injury law firms can’t approach advertising like other businesses. For example, personal injury attorneys may have to think on a “cost per case” basis rather than “cost per click.”

Our experience in legal marketing means that we can develop and implement an advertising strategy that really makes sense for your law firm. In other words: we’re no “cookie-cutter agency.” Whether you want to focus on broader brand exposure, or aim to capture more high-ROI cases, we will always deploy marketing tactics that are perfectly aligned with your goals.

Multiple Marketing Capabilities

So many marketing agencies that partner with personal injury law firms leave valuable opportunities for growth on the table. They do so because they are unable (or afraid) to think outside of the box. Even if their “tried and true” approach has worked with other clients, a personal injury law firm is a completely different animal.

At VIP, we leverage our creativity and technical expertise to market your business in several ways. For example:

  • Our graphic design experts ensure that your branding stays up-to-date and professional
  • Our media planning and distribution agents see to it that your message effectively reaches your target audience
  • We have a highly-skilled video production team that creates premium content that attracts potential clients to your firm

What benefits will you gain from our expertise? Taking our last point mentioned above as an example, research from HubSpot shows that over 50% of customers want to see video content from brands, Moreover, video content on landing pages can increase conversion rates by some 80%. Clearly, the importance of an experienced video production department to grow your business cannot be underestimated.

A Proven Track Record of Success

When selecting a marketing agency to partner with, you want to deal with known quantities. Ambitious startups may promise you the world at low, low rates, but what proof do you have that they will deliver?

VIP, on the other hand, has a proven track record of success when it comes to growing the business of personal injury law firms, and our other clients in the legal industry. We know what works, and what doesn’t, and put our experience to work for you.

In summary, you want to partner with a Personal Injury Lawyer Marketing Agency that has an in-depth knowledge of the legal industry, the capabilities to customize strategy and tactics according to your needs, and a history of success with previous partners. VIP Marketing checks all of those boxes.

If you’d like to learn more about the services that we offer, and how we can assist your personal injury law firm, reach out to Eric Elliott, our Chief Inspiration Officer, at 843-760-0707, or send an email to eric@heyimeric.com.

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