Today, picking the right agency can be challenging. There are traditional advertising agencies, full services shops, PR agencies, and more. Blindly deciding which agency to work with will not be beneficial for either company. You need to establish your goals before making any decisions. It is important to make sure your company and the agency mesh well together. Before stepping outside your company, internally decide what you are looking for in an agency. Think of a price point, culture, and services you desire in a partner agency. Verify you have goal laid out and you know exactly what you are looking to reach from these marketing efforts.
First, you want to make sure you agree with the vision of the agency. You want to check that there is a good company culture because the employees have a better work ethic when they are happy. You are going to be in communication with these employees constantly so it is necessary that you like them.
You need to be on the same page as your agency. Make sure you make it clear how you want your marketing needs to be addressed. If you want your needs addressed quickly, make sure that is clear but if you are more interested in price it is necessary this is stated. Next, you need to create a timeline of when you expect to see results. You want to make sure your agency is able to keep up and deliver results in a timely manner. One of the most important things is to check is that you will have an easy channel of communication with this agency. Since communication is key to delivering results and making sure everyone is on the same page, you need to ensure you will have no problem communicating with this agency.
When the agency and client are on the same page, success is reached much more efficiently.