By Eric Elliott • August 21, 2026
The Silent Brand Killer: Video That Doesn't Sound Like You
A potential client lands on your website. They read your bio, skim a blog post, check your reviews. By the time they are done, they have a feel for who you are. Direct. Calm under pressure. Someone wh...
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6 Reasons Why Online Customer Reviews Are Important for Your Business
By Eric Elliott •
April 23rd, 2021
About 91 percent of millennials trust online reviews as much as friends and family. Indeed, reviews are a critical resou
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Reasons to Optimize Social Media Images
By Eric Elliott •
April 4th, 2021
It is said a picture speaks a thousand words, and that’s why they’re pretty popular on social media. A lot of people ten
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Turning Your Website Into a Lead Generation Tool
By Eric Elliott •
March 26th, 2021
The website is one of your most valuable tools in business. Making and running a lead generation website isn’t always as
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Marketing Costs vs Returns: Is Your Marketing ROI Plan Really Working?
By Eric Elliott •
March 24th, 2021
Marketing done right is rarely going to be cheap, but it’s well worth the cost if you’re making a major return on that i
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Why Quality Content Is Still Your Best SEO Strategy
By Eric Elliott •
March 15th, 2021
Most marketers know that content marketing is among the best ways to engage your target audience, generate and nurture l
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How Instagram Can Help Take Your Law Firm to the Next Level
By Eric Elliott •
January 20th, 2021
Social Media
That Monday morning, John was nervous—very nervous. The previous Saturday night, he’d been pulled over by the police and
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The Silent Brand Killer: Video That Doesn't Sound Like You
By Eric Elliott •
August 21st, 2026
GEO for Law Firms: The Guide Every Firm Needs to Stay Visible in AI Search
By Eric Elliott •
August 20th, 2026
SEO Is Not Dead. It Is the Foundation. AEO for Law Firms Is the Evolution
By Eric Elliott •
August 17th, 2026
Your Referrals Are Googling You Anyway
By Eric Elliott •
August 13th, 2026