By Eric Elliott • July 9, 2026
The True Cost of Personal Injury Leads: A Law Firm’s Guide to Marketing ROI
One of the first questions nearly every personal injury law firm asks before investing in a growth strategy is straightforward: "How much do personal injury leads cost?" If you ask ten different marke...
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Binge Worthy Branding: Sterling McKinley on The AdCast
By Eric Elliott •
August 20th, 2020
Sterling McKinley is a keynote speaker, author, instructor, a digital marketer, and a branding strategist. He joins Eric
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Marketing Your Business During A Pandemic
By Eric Elliott •
August 17th, 2020
One thing that COVID-19 has taught us is that now, especially in business, it’s time to hit the reset button. Just becau
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TikTok Dancing with Microsoft || Tuesday Tea
By Eric Elliott •
August 13th, 2020
TikTok expires in 44 days! The U.S. has told Microsoft — who wants to buy TikTok — and Byte Dance, TikTok’s parent compa
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Ad Cast Rewind – Personal Injury Law Firms PT 2 w/ Attorney George Sink
By Eric Elliott •
July 29th, 2020
The AdCast Podcast · The AdCast Podcast Rewind - Personal Injury Law Firms PT 2 w/ Attorney George Sink In this episode:
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Using Content to Brand Your Business
By Eric Elliott •
July 29th, 2020
Branding your business can be a hard undertaking for any business owner. The key to developing a good brand is a multi-s
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What is Branding?
By Eric Elliott •
July 28th, 2020
Branding & Identity
What comes to mind when you hear the word "branding"? Is it a sleek logo, a catchy slogan, or maybe a specific color sch
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